Search Engine Optimization

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SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

Course Outcome

• What is SEO • Introduction to SERP • What are search engines • How search engines work? • Major functions of a search engine • What is traffic? • Different types of traffic • What are keywords? • Different types of keywords • Google keyword planner tool • Keywords research process • Understanding keywords mix • Google Operator : So that you can find anything • on the web • On page optimization • Keywords optimization • Content optimization & planning • Understanding Your audience for content planning • Adding social media plug-in on web pages • Internal linking • Meta tags creation • Creating Webpage in HTML • Using goggle webmasters tool & website verification • Sitemap creation and submission in website & webmasters • What is FTP? • How to use FTP?

• Off Page optimization • What is domain authority? • How to increase Domain authority? • What is page rank? • How to increase page rank? • What are back links? • Types of back links? • What is link building? • Types of link building • Do’s and Dont’s of link building • Link building strategies for your business: Easy link acquisition techniques • Link opportunity prospecting & creating link baits • Types of Content on Digital World – • Infographic, Podcast, Video • Importance of Content Marketing • Content Scaling and social media in link building

• Local SEO • Local SEC • Google places optimization • Classified submissions • Using H card • Citation • NAP (Name Address Place) • what is primary keywords, seconday keyword and tertiary keywords ? • What is the difference between keywords stuffing and keyword palcement ? • how to write an optimized content ? • How to write a content for article, bldg and press release ? • Top tools for SEC • Monitoring SEC process • Preparing SEO reports • How to create SEO Strategy for your business • Top plug ins for word press ? • what is link juice ? what is domain authority? what is page authority? Importance of domain and page authority? • How to optimize exact keyword for your bussiness? • How to optimize your site for Google Hummingbird Algorithm? • What is Google Panda Algorithm? • What is Google Penguin? • What is Google EMD Update? • How to save your site from Google Panda, Penguin and EMD Update? • How to recover your site from Panda, Penguin and EMD?